How to Create a Brand Identity
The best customer-brand relationships are built on three foundational pillars: communication, consistency, and trust. The third pillar will naturally fall into place if you can deliver on the first two. After all, consistent communication is the best way for people to get to know your brand and to know a brand is to love a brand.
If you just asked yourself, “How do I get my customers to love my brand,” know that you must first establish a strong brand identity. What exactly is a brand identity?
HubSpot explains that brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, it’s the personality of your business and a promise to your customers.
A well-thought-out brand identity not only communicates a color scheme and logo but what your business believes in and is setting out to achieve over time. If you’re ready to roll up your sleeves and put in the time, the following three-part process will help you create a brand identity that you, your employees, and your customers will love.
Step 1: Research
We all think we know our competitors and target customers, but unless we take the time to perform in-depth research, we’re basically taking a ‘finger in the air’ approach to the process. Thoroughly analyzing your direct and indirect competition – their UVPs, product and service suite, pricing models, and target audiences will give you glaring insights into what you’re up against and more importantly, how you can differentiate your business in the marketplace. Additional market research in the form of a Situational Analysis is highly recommended and will greatly benefit your brand marketing in the long run. At the very least, complete a SWOT analysis to examine your strengths, weaknesses, opportunities, and threats to determine what characteristics you want to highlight in your brand.
As far as your target audience goes, developing unique customer personas will help you focus on who you want your brand to connect with and how to tell a story that addresses their unique pain points and needs. You may be wondering how many customer personas you should have. The answer is that it depends on the complexity of your business and how many different types of people and industries you serve. A quick Google search finds that most businesses have between three and eight customer personas. HubSpot suggests that when creating your customer persona(s) consider including customer demographics, behavior patterns, motivations, and goals. The more specific you can be with your personas, the better you can understand how to communicate with them.
Step 2: Essence
Once you have your market research under your belt it’s time to work on your brand’s essence. Your brand essence breathes life into your brand and gives it that certain je ne sais quoi. It is made up of many different components including:
Purpose, Mission, and Vision
Values and Attributes
Positioning
Benefits
Unique Value Proposition
Purpose, Mission, and Vision
To put it simply, think of your purpose, mission, and vision as your why, how, and where. Your why is a critical component of your brand because if you want potential customers to believe in you, you must first give them a reason to.
Once you have a concisely written purpose, you can next articulate your mission. If your purpose is your ‘why,’ your brand’s mission communicates how you’re carrying out your purpose daily. Lastly, your vision is your ‘big picture’ idea or ideas revolving around where you see your business going in the future and the mark you wish to make on the world. In short, your why, how, and where should tell the story of why you do what you do, how you’re doing it, and where you’re going.
Values
Your brand values aren’t just a made-up list of things you think will make you and your business look good. They are your core beliefs and represent what’s important to you and what you will live and work by day in and day out. Craft your values carefully as they’re not just for creating your brand identity, they’re to be adopted and embraced by every team member and person who represents your company. Actionable values will empower your team to do right by your brand and help them communicate your beliefs through their words and actions. Meta is a great example of a company with six actionable values: Move Fast, Focus on Long-Term Impact, Build Awesome Things, Live in the Future, Be Direct and Respect Your Colleagues, and Meta, Metamates, Me.
Attributes
On a deeper level, lie your brand attributes – the core characteristics of your brand. They can be derived from your values but are a unique set of qualities that you want your customers to come to know you by. A great example to reference is Jeep. For over 75 years the iconic brand has been linked to freedom, adventure, authenticity, and passion. Most people wouldn’t associate Jeep with an attribute like ‘luxury’ just as you wouldn’t connect your brand with qualities that don’t speak to who you truly are as a company.
Along with your purpose, mission, and vision, your values and attributes serve as a solid foundation for your company culture. Who knew you were performing two exercises in one?! In all seriousness, your employees are your greatest asset. They aren’t just the first to become champions of your brand, they ARE your brand. Inspire them with your why, how, and where, engage them with strong, ethical values and watch your brand promise come to life!
Positioning
According to the Branding Journal, brand positioning has been defined by American marketing expert, Philip Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.” Typically used as an internal document, format your brand positioning statement to explain what you do, whom you do it for, and how they benefit.
Benefits
Speaking of benefits, your brand benefit ladder is the next step on your brand identity creation journey. Your brand benefit ladder will help you discover the functional and emotional benefits of your products and services and will identify how to communicate your most important features to your target customers. There are several different types of brand benefit ladders you can build but the most standard ladder consists of the following four steps:
Define your target customer
List your brand features
List your functional benefits (what customers get)
List your emotional benefits (how customers feel)
Unique Value Proposition
Your unique value proposition (UVP), aka unique selling proposition, is found at the intersection of what your customers want and what your business does best. It’s yet another concise statement you’ll need to compose that clearly explains who (or what) you are and what makes you different. Think of your unique value proposition as your brand’s headline, oftentimes being the first line of big, bold text on a website’s homepage, but it doesn’t end there. Once you arrive at your stellar UVP, you’ll want to consistently communicate it across all marketing channels from sales and social media, to print and paid campaigns.
Step 3: Identity
Alas, we have made it to the third and final step of creating your brand identity and that is…your identity! Not to be confused with the overarching brand identity you will finalize in this phase, identity in this sense of the phrase is the personality, behaviors, visual, and verbal aspects of your brand. Everything you have accomplished throughout your brand exploration to this point will go into refining your brand’s identity. A solid approach to this phase is to think of your brand as a person and create a core framework for the following identity components:
Personality – Adjectives that describe your brand
Behaviors – How you and your team members act
Language – Adjectives that describe the words you use
Tone of Voice – Adjectives that describe how your words come acros
Visible Brand Elements
When all is said (so to speak) and done, it’s time to move on to your visible brand elements. These tangible elements should be the final piece of creating your brand identity as you will take all of the above into consideration when choosing your fonts and color palette and designing your logo. After all, these elements of your brand identity should be a perfect representation of your brand’s essence and personality and, if done well, resonate with your primary customer persona(s).
Like any creative process, you will go through several iterations and collaborate with colleagues along the way. If you are a solopreneur, share your work with a mentor, friends, or family members and be open to their feedback, and willing to make adjustments to make your brand identity crystal clear.
Brand Book
When you are happy with your end product, it is time to create your brand book. Your brand book tells the story of your brand and provides the blueprints for how it is to be projected out into the world. It will include an overview of your brand identity and outline how to use your design elements. Whether you have an in-house marketing and design team or plan to outsource this work, your brand book will be critical in ensuring your brand is communicated consistently whenever and wherever it is published.
Once you have completed your brand book, pat yourself on the back and take a breather because now the real work begins. Beyond this point, you have additional marketing collateral to create, such as your website, social media accounts, email, business cards – the list goes on and on. By having a solid understanding of who you are as a brand, you can be confident that you can seamlessly implement your brand identity in a way that your team and your customers will recognize and love. Brands need to be better, different, cheaper or not around for very long.
One of the biggest mistakes that brands make is “yelling at” the consumer with features (what you do) rather than “speaking with” the consumer, about the functional benefits (what they get) and the emotional benefits (how they feel). Watch half an hour of TV one night and you will see brand after brand yelling at the consumer. Feature after feature after feature. This type of Marketing just forces the consumer to have to figure out what they get from your brand. In a crowded media world where consumers see 7,000 brand messages per day, you have just lost out on the opportunity to find a set of consumer oriented benefits that your brand can use to motivate the consumer and own as you build the reputation of your brand.
Brands have to stand out or die. If we look the chart below, the Winning Zone for your brand forces you to think about finding the ideal space where your brand matches up to a distinct consumer need better than anyone else. If not, your brand won’t be around for very long. You should avoid competing in the Losing Zone, which goes head to head with a competitor that can deliver the consumer needs better than you can. The area with the yellow arrow is the Risky Zone is a relative tie with your competitor. You can win the tie is by being first, being more innovative and creative or by finding the right emotional connection that makes the functional tie less relevant to the consumer decisions. Avoid the Dumb Zone, where you wage a competitive battle in a space that the consumer does not care about. When you find yourself competing in this space, you will find yourself eventually just talking to yourself.
Here’s a simple little game that we play with executive teams. We provide them with 4 chips against the 4 choices of product, promise, experience or price. They have to put one chip on the one choice they believe they have the highest potential to win behind, two chips at the mid level and then force one chip to be at the low level. Try it and you will be surprised that your team will struggle to agree. You may also find that you are at one strength now and figure that your brand has matured and it might be the right time to shift your brand marketing to become focused on something else. For instance, many brands start off as products and then move to either building a promise or an experience.
Product: Your main strategy should focus on being better. You have to invest in Innovation to stay ahead of competitors, remaining the superior choice in the category. The classic product brands in the market include Samsung, Tide, Ruth’s Chris, Google, Rolex and Five Guys.
Promise: Your strategy should focus on being different. To tell that story, you need to invest in emotional brand communication. You want to connect consumers on a deep emotional level with the concept. The promise brands in the market include Apple, Nike, Tesla, Virgin and Dove.
Experience: your strategy and organization should focus on linking culture very closely to your brand. After all, your people are your product. As you go to market, invest in influencer and social media that can help support and spread the word of your experience. The experience brands in the market include Starbucks, Amazon, AirBnB, Ritz-Carlton, Netflix and Emirates airlines.
Price: focus on efficiency and drive low-cost into the products you sell and high turns and high volume. You have to be better at the fundamentals around production and sourcing. The price brands include Walmart, Kia, Expedia, McDonald’s, Old Navy and Payless shoes.
Just like any decision, it is hard to just pick one. Each has a different focus of investment and a different type of selling and marketing that is required to be successful. The problem is that brands that fail to realize who they are will start to apply the wrong strategy to the wrong brand situation. Many brands choose to be a little both. These brands end up with a confused internal organization and a confused external consumer reputation.
Consumer Benefits Ladder
The next decision is the main benefit you want to focus on. Doing a Consumer Benefits Ladder helps to organize your thinking as a great tool for bringing the benefits to life.
The best way to work the Consumer Benefits Ladder is to hold a brainstorming session with everyone who works on the brand so you can:
Leverage all the available research to brief the team, helping define the consumer target and get all the consumer insights and need states out.
List out all the features that your brand offers, and the brand assets it brings to the table. Make sure that these features are competitive advantages.
Find the functional benefit by putting yourself in the shoes of the consumer and seeing the brand features from their eyes: start asking yourself over and over “so if I’m the consumer, what do I get from that?”. Ask up to 5 times and push the answers into a richer zone.
Then find the emotional benefit by asking “so how does that make me feel?” As you did above, keep asking, and you’ll begin to see a deeper emotional space you can play in and own.
What are the functional benefits?
To help brand leaders, we have mapped out 9 functional benefit zones and then expanded that to 50 overall functional benefits. As you look through the list, start matching up those benefits that you think will be something consumers want, something that can be unique for your brand and something you can own in the future.
What are the emotional benefits?
From my experience, Marketers are better at the rational benefits than they are at the emotional benefits. I swear every brand out there thinks their brand should be the trusted, reliable and yet like-able brand. As a brand, you want to own the emotional space in the consumer’s heart as much as you own the rational space in the consumer’s mind.
We have taken this research method and created an Emotional Cheat Sheet for Brand Leaders. This lists out the 8 major emotional consumer zones, optimism, freedom, being noticed, being liked, comfort, be myself, be in control and knowledge.
To own a space in the consumer’s heart, you want to own and dominate one of zones, always thinking relation to what your competitor may own. Do not choose a list of emotions from all over the map, or you will just confuse your consumer as much as trying to own a long list of rational benefits. Once you narrow the major emotional zone you can own, you can use the supporting words of the Emotional Cheat Sheet to add flavor.
Build your brands around clusters of benefits
As you are looking for the benefits to that your brand stand behind, we recommend that you look at clusters of the functional and emotional benefits, that you believe match up with what consumers want and what your brand does better than other competitors.
Look at our example below, we have mapped out the positioning clusters of three distinct car brands (Volvo, Honda, Ferrari) to showcase how different the functional and emotional benefits.
The Volvo brand is notorious for safety, but can also look at quality and how it is made as part of the “Works Better” functional benefit zone. Volvo also makes you smarter and helps your family. The emotional zones where Volvo wins is in are being in control and curious for knowledge.
The Honda mini-van is all about family and value for money. Its functionality also can simplify your life. As it is a family car, the emotional zones that Honda can win are being myself and comfort.
The Ferrari brand is built around speed and performance, part of the “works better” functional benefit zone. The brand also delivers against experience and sensory appeal.
Sorting the benefits
When we brainstorm around a given brand, we normally end up with too much information. Building on the work from the cluster of benefits to the Consumer Benefit Ladder, we see this type of output for our fictional Gray’s Cookie brand.
Following this brainstorm, there are way too many potential benefits to really begin building your brand. You can use your working knowledge of the brand to begin looking at which of the functional and emotional benefits will help your brand win in the market.
Then use Market Research with consumers to sort through the possible benefits to find the ones that are the most motivating to consumers and own-able for your brand. The grid we use looks at two dimensions:
How motivated consumers are by the benefit
How own-able is this benefit for you brand.
Looking at the grid below, you want to focus and build your brand around those consumer benefits that land in the highly motivating and highly own-able quadrant. This Winning Zone matches up to the venn diagram we showed earlier. Avoid the losing and dumb zones while any benefits that end up in the risky zone will require speed to market, more creativity and emotional marketing.
Looking at the Gray’s Cookie example, we can see how “guilt free alternative” consumer benefit has the highest potential to motivate consumers and the highest potential for ownership by the brand. The benefits of “new favorite cookie” are highly motivating, but would be owned by the major mass brands in the category.
Support points to the main benefit
I took one logic class at University and sat there for 13 straight weeks of premise-premise conclusion. Easy class, but the lesson has stuck with me:
All fish live in water (premise)
Tuna are fish (premise)
Therefore, tuna live in the water (conclusion)
In a positioning statement, the main consumer benefit would be the conclusion. And the reason to believe (RTB) would be the supporting premise. I say this for a few reasons. First, the RTB should never be the conclusion. The consumer doesn’t care about what you do, until they get something from it. The benefit has to come from being the consumers’ shoes to realize what they get and how it makes them feel. Second, if pure logic teaches two premises are enough to draw any conclusion, then you really only need two RTBs. Brands with a laundry list of RTBs are not doing their job in making a decision on what the best support points are. You either force the ad agency to decide what are the most important or the consumer to decide. By deferring, you’re weakening your argument.
Claims can be an effective tool in helping to support your Reason to believe. We look at four types of claims: process, product, third person and behavioral.
Process
Detail how your product works differently
Showcase your point of difference in the production process.
What do you do differently within the production process
What added service/details do you provide in the value chain
Product
Usage of an ingredient that makes you bette
Process or ingredient that makes you safer
Third person
Experts in the field who can speak on the brand’s behalf.
Past users/clients with proof support of their stories.
Behavioral
Clinical tests
In market usage study
Before and after studies
Bring the 4 elements together to create a winning Brand Positioning statement
After doing all the homework, you should be able to put together a winning Brand Positioning Statement that addresses:
Who is in the consumer target? What slice of the population will be the most motivated to buy what you do? The first thing to decide is the consumer target, which should be your first point of focus, so that you can find the slice of the population that will be the most motivated by what you do. The mistake for many Marketers is they think about who you want, and they forget to ask who wants you. Who is the most motivated to buy what you do?
Where do you play? What is the frame of reference that helps to define the space in the marketplace that you compete in? We then frame the positioning by determining the category you play in, defining the competitors you will position yourself against. No one really operates in a blue ocean space, as positioning is always relative to some other choice the consumer can make.
Where do you win? We then need to determine the main promise you will make to the consumer target, in the sense of a benefit for the consumer, both the rational and emotional. Think about what does the customer get, and how does it make them feel?
Why should they believe us? Finally, we will look to understand what support points are needed to back up the main promise you are making. These support points have to support the main benefit, not just random claims or features that you want to jam into your brand message.
Moving from the brainstorm of the Consumer Benefit Ladder, using the research to focus on “Guilt Free Cookie” as the most motivating and own-able benefit, we can see the final brand positioning statement for Gray’s Cookies.
Beloved Brands: Who are we?
At Beloved Brands, we will make your brand stronger and your brand leaders smarter. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth. We cover strategic thinking, analytics, brand planning, brand positioning, creative briefs, customer marketing and marketing execution.
Beloved Brands Training program
At Beloved Brands, we can build a Brand Management Training Program, to unleash the full potential of your Marketing team
How to think strategically: We believe that Strategic Thinking is an essential foundation, to help Marketers ask big questions that challenge and focus brand decisions. We teach the value of asking good questions, using four interruptive questions to help frame your brand’s strategy, looking at your competitive position, your brand’s core strength, the connectivity with your consumer and the internal situation your brand faces.
Write smarter Brand Plans: We demonstrate how to write each component of the Brand Plan, looking at brand vision, purpose, values, goals, key Issues, strategies and tactics. We provide a full mock brand plan, with a framework for you to use on your own brand. We show how to build Marketing Execution plans as part of the overall brand plan, looking at a Brand Communications Plan, Innovation Plan, In-store plan and Experiential plan. This gives the strategic direction to everyone in the organization.
Create winning Brand Positioning Statements: We show how to write a classic Brand Positioning statement with four key elements: target market, competitive set, main benefit and reason to believe (RTBs). We then show how to build an Organizing Big Idea that leads every aspect of your brand, including promise, story, innovation, purchase moment and experience.
Write smarter Creative Briefs: The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
Be smarter at Brand Analytics: We show how to build a deep-dive business review on the brand, looking at the category, consumers, competitors, channels and brand. We start with the smart analytical principles that will challenge your thinking and help you gain more support by telling analytical stories through data. We teach how to turn your analysis into a presentation for management, showing the ideal presentation slide format.
Get better Marketing Execution: We provide Brand Leaders with tools and techniques for judging communication concepts from your agencies, as well as processes for making decisions and providing effective feedback. We teach how to make marketing decisions with the ABC’S, so you can choose great ads and reject bad ads looking at tools such as Attention (A), Branding (B), Communication (C) and Stickiness (S). We teach how to provide copy direction that inspires and challenges the agency to deliver great execution.
How to build Media Plans: We look at media as an investment and as a brand growth strategy, exploring various media options—both traditional and on-line. We bring a more consumer centric approach to media, aligning the media choices to where your consumer will be most likely to engage with your brand message. We look at all the types of Media through the lens of the Brand Leader, with advice on how to use traditional media options, such as TV, radio, newspaper, out-of-home and Modern media options such as digital, social and search.
Winning the Purchase Moment: We provide brand leaders with analytics, planning and decision making tools to help their instincts and judgement for moving consumers to purchase. Complete in-store business review, looking at categories, consumer shopping behavior, competitors, customers and the overall brand performance. We teach the basics of customer marketing planning, identifying the target consumer, in-store messages, strategies, tactics and project management. We look at the available tools for customer marketing including pricing, promotions, retail shelf management, merchandising and operational execution.
14 ADDITIONAL TIPS
1. Build brand awareness:
Brand awareness refers to the ability of people to remember and learn about your business. Brand awareness is the extent to which consumers know that a particular company product or service exists. Creating brand awareness is one of the major steps in promoting any product or service. People get to know your brand under different circumstances, whether they are on Facebook, Twitter, YouTube, etc. Brand awareness is of paramount importance when launching new products and services from the company.
2. Build brand recognition:
Brand recognition refers to how familiar your brand is to your customers. Brand awareness is the result of brand recognition and brand recall. Brand recognition helps consumers to correctly identify a specific product or service.
These days, the best way to reach this is to communicate with clients on a personal level, and the more intimate the relationship you build with clients, the more they like you, and consequently the greater the chance that they will work with you.
3. Get a unique website and blog design:
A well-designed website can help you nurture leads, get more conversions, provide a good user experience, and help your visitors to access and navigate your website easily.
The key to having your brand identity rememberable is that First Impression is the last impression ... and having a unique design for your blog or website creates this effect on the same customer, and this design must combine distinction with ease of use. You can create a unique website with a little ingenuity and creativity. Keep in mind easy navigation, visitor trends, and SEO when designing your own website.
4. Choose the right colors and fonts:
Colors do not define the appearance of your brand only, they convey the feeling that you want to convey to the world and help you to make it compatible with your brand completely. You will need to choose colors that distinguish you from direct competitors to avoid confusing customers.
Color psychology is not an exact science but it does help inform the choices you make especially when it comes to the color you choose for your logo.
5. Get a matching logo design:
Your logo must reflect the nature of your business in an aesthetic and simple manner at the same time.
The customer's psyche must be taken into account in choosing the colors and design, so that the logo becomes entrenched in the unconscious mind of the customer, so as soon as he sees it anywhere he summons your brand to his mind easily.
The logo is able to deliver a specific message in a unique and intimate mental image that sticks to the recipient and expresses the sign and conveys dozens of messages that the user receives, translates and understands, and reaches his convictions smoothly.
6. Create catchy slogans and taglines:
A slogan is a catchphrase, usually under the logo, that represents a product or company. Slogans and taglines are similar, but slight differences separate them. Slogans can be changed frequently and are often specific to specific campaigns while taglines are more permanent representations of your brand. The slogan is a line of identification that summarizes your business identity message in several simple words with a bell for easy memorization.
For example, there is a Slogan of shipping company, FedEx – When there is no tomorrow ... and camera company Nikon's slogan is "At the heart of the image" ... and PlayStation brand uses "Play Has No Limits", Live In Your World, Play In Ours ... and so on.
7. Create the perfect "About Us" or "Start Here" Pages:
This page is an excellent place to talk a little about yourself or your business so that customers get to know you, and it is better to highlight this page so that the visitor accesses it first. Try to focus on the features and benefits that the customer will receive, and talk about yourself with some pleasure and pride. Also, make sure to include an e-mail registration form at the end of the page .. and give a free gift if possible.
8. Add Facebook like box to the site:
Communication through Facebook is considered a lot easier than communicating via e-mail for a large number of customers, so this method should allow them to communicate by adding the Facebook likes box to the site in a visible place, so that whoever wants to ask you a question, or tell you any information, can do it without hardship.
9. Add links to other social networks:
Your platform that occupies the first place is the blog or the site, but it should not be the only one, because the different social networks have their fans, each network separately, but do not do this in an ill-considered and distracting way. First, you should focus on Facebook and Twitter, then go to Pinterest, Telegram and Instagram, and so on.
10. Create unique, valuable content:
Creating original and unique content is a great way to familiarize yourself with potential clients and customers while building goodwill and demonstrating your authority. Content marketing isn't just a buzzword, it is a necessity in today's digital marketing landscape. See every article you publish as a unique piece of art in itself, and in order to create useful content for your visitors, you can simply answer their expected questions, or offer solutions to the problems they encounter. Make sure that if you provide unique and valuable content to change the way people think, they will see you as their spiritual father.
11. Post helpful educational videos to people:
Video is an essential part of every brand's communication strategy, it gives a personal feel to your audience and provides transparency about who you are.
Helpful educational videos will transform people's perception of you as a virtual entity into that you are a human being. This raises the level of intimacy of the relationship between you and your customers, and it also increases the level of customer confidence in your capabilities and skills in an extraordinary way. So, provide people with useful content that they do not expect to receive for free, and inform them indirectly that you are an expert in your field, and that you love them and belong to them that is not available to others for free.
12. Build brand credibility:
Before your potential customer completes the purchase, regardless of its quality, i.e, before paying money in other words, he must trust you, and your brand must be highly credible to him.
Make sure to manage all aspects of your brand effectively and continuously, making sure that they are appropriate and always reflect a positive image of you. The sad thing is that most business owners stop at this step because it is the most stressful step in building a brand. This step revolves around building value by giving people content of high value, and an important benefit to them, which makes it worthy. So that they will not share it with their friends and acquaintances and tacitly acknowledge that it is high-value content with credibility.
13. Stay focused while building your brand:
Creating or selecting a brand is not an easy matter and there are companies that mainly specialize in finding, or creating, the appropriate brand for your company's needs.
There are no fixed and clear rules for defining a successful brand, but there are some useful guidelines. It must first ensure that the proposed mark meets the legal requirements for the purposes of trademark registration. The brand must essentially be distinct enough to be able to be protected and registered with the national and foreign trademark office with which it deals. The distinctiveness of the mark helps the consumer to easily identify it.
14. Implement your brand across your business and develop it as you grow:
A successful brand means a good product to impose itself on the scene, and it also means great confidence that this product has on the part of consumers, and it also means that they hope to provide more development and innovation on the product or to introduce more new products.
Therefore, the owners of successful brands are very limited, because the success they were able to achieve in imposing their brand on the market was neither easy nor simple, and they deserved it well.
(We conduct the university guest lecturer programs as your request : Contact Revo Advertising)
